NFL’s Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing
Brand Marketing
Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out [...]
NBC Touts Event Programming, and Dolly Parton, at Its Upfront
One day after unveiling its 2015-16 schedule, NBC didn't waste any time getting down to business at its upfront presentation. Back at Radio City Music Hall this year after last year's [...]
NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform
That was, in corporate terms, fast.
NBCU’s Steve Burke Declares Victory
“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing.
8 Things the Time Warner-Comcast Merger Will Do
The Comcast-Time Warner merger is underway, and it's one of the biggest media deals in recent memory: $45.2 billion for the distressed cable conglomerate at a dramatic moment when it [...]
Winter Olympics Update: NBC Is In the Pink
While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink.