Linda Yaccarino

NBCUniversal Says Nielsen’s Total Content Ratings Aren’t Ready, Wants to Delay Rollout

NBCUniversal wants to put the breaks on Nielsen's impending rollout of its total audience measurement platform, claiming that "it's not ready for release."

Here Are the Most Indispensable Executives in Marketing, Media and Tech

Marketing chiefs represent the single largest cohort in this year’s 
Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.

NBCUniversal Names Dan Lovinger as the New Sports Ad Sales Chief

The NBC Sports Group has filled its ad sales chief role with Dan Lovinger after Seth Winter stepped down last month.

$1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner.

Facetime: Network Upfronts in Full Swing

This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs […]

NBCUniversal Asserts Its Dominance Over Digital Video Players

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of its digital propertie

NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising

NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all of their combined digital properties with a new inventory tool called Concert.

NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be generating even more business in that space.

Facetime: Adweek’s Executive Lab and Miami’s Art Basel Usher in December

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour […]

NBCUniversal Merges Linear and Digital Ad Sales Teams and Creates a Client-Focused Group

Two years after it began transacting all of its advertising under a single, companywide portfolio, NBCUniversal has unveiled another major reorganization of its ad sales teams.