Linda Woolley

DMA Hires New Top Lobbyist

The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the end of the year. Between now and the year, Hudson will be working with Cerasale, who is capping off 20-years with the DMA.

Direct Marketers Crank Up Lobbying Campaign

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its life.