The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car. The images feature musician Jon Batiste, artist Tali Lennox, actor Giles Matthey and director Ben Younger in and around the automaker's 2017 Continental, set against downtown backgrounds and country landscapes. Overall, they are meant to convey a story about a group of up-and-coming creative professionals on a road trip from Brooklyn to upstate New York, featuring headlines like "How worldly you are has nothing to do with a passport" and the tagline "That's Continental."
Matthew McConaughey's oddly philosophical and rambling Lincoln spots were certainly some of the most talked-about (an
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They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun of the guy.
Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and new brand endorser sits nearly motionless in his MKC on a country road, transfixed by a giant bull who won't let him pass. There's plenty of Rust Cohle here, but this is also just pure McConaughey—quietly audacious. That could also describe the approach of the whole spot, in fact, which barely shows the vehicle in action. (Indeed, it's vanquished in the end by a creature clearly more powerful than itself.) Two other spots rolled out Thursday—a :60 that's more conventional, with McConaughey driving around and philosophizing on whether you can or can't "go back," and a meta :30 in which he says straight out that he drove Lincolns long before he was paid to do so. The spots were directed by feature filmmaker Nicolas Winding Refn, who was last seen crafting this 90-second Grey Goose ad.
Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s brands, which he praised for being American-made.
Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program.
While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with the blighted aesthetics of the era, Peggy now resembles a sentient macramé owl while Roger is decked out like a captain in the Belgian navy—it’s business as usual for the AM
Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account.