Lincoln Center

Editors Pan Fashion Week’s Smorgasbord of Sponsorships

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for sponsorships, the only real contender is New York Fashion Week—or, more precisely, Mercedes-Benz Fashion Week—which wrapped up its semiannual run last week.

Social Media Usage Swells at New York Fashion Week

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official […]

Fashion (Week) Forward