You Can Buy Everything You See on Lifetime & Wayfair’s New TV Series
A+E Networks this weekend is rolling out its most ambitious branded content push yet, a new Lifetime lifestyle/home improvement series co-produced by Wayfair in which every item that appears on [...]
A+E Networks Looks to Its Future by Turning to the Past
Let's get the disappointing news out of the way first: A+E Networks' upfront presentation Thursday night lacked the big announcement many were hoping for—confirmation of reports earlier this week that [...]
A Filmmaker Gets an Opportunity of a Lifetime
In 2005, Wieden + Kennedy provided a fresh start for Sarah Gertrude Shapiro after she literally fled her reality TV job on The Bachelor—and Hollywood.
Building Your Brand Religion
Performance Marketing
Even with the most finicky of customers in an increasingly chaotic and complicated world, lifetime value and brand loyalty can still be achieved. But not how you might think. It's [...]
Don’t Get Lost in a Maze of Metrics
Performance Marketing
There's a lot of data out there. More than any one marketer needs at any one time. The new frontier in using big data in multichannel marketing is learning what [...]
As Genre Shows Go Mainstream, TV Execs Look to Novelists for the Next Hit
TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 [...]