lifestyle

High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers

Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing up for "luxury" hunting trips and buying high-end gear and apparel.

How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand

Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston office this year, it has launched its first big U.S.

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.

News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early

The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media upstarts are hoping to sidestep the issue by designing ad-friendly sites early on.

How Good Morning America’s Lara Spencer Became a Flea Market Maven

Good Morning America co-host Lara Spencer credits her mother with influencing her penchant for unearthing decorating treasures. "I have been yard sale-ing and hunting for treasures since I was a very little girl," says the Garden City, N.Y., native.

Inside Jonathan Adler’s Duplex, an Ever-Changing Creative Lab Packed With His Own Creations

On a few weekends each year, an arts and crafts fair sets up shop along University Place, a narrow, leafy street in New York's Greenwich Village that borders the apartment building where designer Jonathan Adler and his husband, the designer and author Simon Doonan, live.

Refinery29 Expands on Women’s Lifestyle Coverage to Include Hard News

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to include all lifestyle content—and that means dipping its toes into hard news.

Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29

Millennial fashion, beauty and lifestyle website Refinery29 announced today that Lauren Zalaznick will be joining the company as a strategic adviser.

NBA Fashion Is Ruling Instagram Video

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram v