High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers
Brand Marketing
Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing [...]
Inside Jonathan Adler’s Duplex, an Ever-Changing Creative Lab Packed With His Own Creations
Brand Marketing
On a few weekends each year, an arts and crafts fair sets up shop along University Place, a narrow, leafy street in New York's Greenwich Village that borders the apartment [...]
Refinery29 Expands on Women’s Lifestyle Coverage to Include Hard News
Performance Marketing
Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to [...]
Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29
Performance Marketing
Millennial fashion, beauty and lifestyle website Refinery29 announced today that Lauren Zalaznick will be joining the company as a strategic adviser.
NBA Fashion Is Ruling Instagram Video
Performance Marketing
It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram v
What’s a Freakonomic? And Why Does it Matter?
Freakonomics takes me back to one of the basic principles of marketing, which is also one of the basic principles of publishing: target your audience.