Take Along, Share and Simplify: Essential Verbs to Enhance Your Brand Strategy in 2015, Part 2
Performance Marketing
Back in November, I shared with you two essential verbs to enhance your brand strategy: amaze and respect. Now I have three more verbs to share with you for your [...]
Jews Are Funnier Than Mormons
Performance Marketing
Specs Who Daniel Okrent Age 64 New gig Co-producer, Old Jews Telling Jokes
How Clairol Hair Color Went From Taboo to New You
Brand Marketing
Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray.
Getting Started With Email Segmentation
Performance Marketing
Creating effective email connections that drive response and revenue requires segmentation. That sounds fine in concept, as many marketers know they need to do more segmentation in order to engage [...]