Yes, There Are Platforms That Actually Pay for Publishers’ Content
There has been a lot of talk lately in the publishing industry about platforms. Should we share our content on LinkedIn, Facebook, or even Snapchat? Does this help us? Will [...]
Self Launches Frozen Foods Line
With recent brand extensions, Condé Nast's Self magazine has focused on helping readers burn calories. Now, it's going to guide them in what they can actually eat.
Like practically everything else in publishing, licensing content is changing
I'm blogging from the Worldwide Media Marketplace (WMM), an annual event hosted by the FIPP, the worldwide magazine media association. As the only event in the world whose focus is [...]
Target to Sell Wired-Endorsed Products
Performance Marketing
Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine.
5 Songs That Musicians Sued to Keep Out of Ads
Creativity
The Black Keys say they never signed up to promote Cheesy Bites Pizza and power tools, so the rock duo has filed federal lawsuits against Pizza Hut and Home Depot [...]
5 Songs That Musicians Sued to Keep Out of Ads
Brand Marketing