The New ‘New Media’ Is Coming
Performance Marketing
The first time I saw a 360-degree video on Facebook, I didn't know what it was. It was an immersive WWII recreation with tanks and explosions and soldiers running past. [...]
Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky
Creativity
Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics [...]
Liberty Mutual Heads to Havas Worldwide, Optimedia
Brand Marketing
Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop.
Liberty Mutual Cuts List in Creative Review
Brand Marketing
Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent
Hill Holliday Names a New Strategy Chief
Brand Marketing
Hill Holliday’s new chief strategy officer is a New Zealander who’s entering the U.S. market for the first time. Graham Ritchie spent the bulk of his career in Australia and [...]
Liberty Mutual Reviews Ad Business
Brand Marketing
Liberty Mutual is reviewing its creative and media business. The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those [...]