Virtual reality is not even six months old on Facebook, but brands are already finding creative ways to film and post 360-degree clips. On Thursday, Liberty Mutual launches its first VR campaign, and it picked Facebook as the go-to platform.
State Farm and Liberty Mutual have begun employing Adnimation's three-dimensional ads, which are GIF-like promos design
Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics for marketers.
The last time we checked in with the VideoWatch/VidIQ YouTube brand chart, it was all about the Super Bowl.
Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics ads are all about overcoming setbacks—to make a commercial about Heidi Kloser, the U.S. skier who was badly injured the day before the Sochi Games began.
Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop.
Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent
Hill Holliday’s new chief strategy officer is a New Zealander who’s entering the U.S. market for the first time. Graham Ritchie spent the bulk of his career in Australia and New Zealand, most recently as a managing partner at Publicis Mojo in Auckland. He’s familiar with U.S. brands, however, having worked on Coke in the past.
Liberty Mutual is reviewing its creative and media business. The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those figures, however, don't include online spending.
Humans. We sure suck, always doing stupid, destructive stuff. Like walking into glass doors, squirting ketchup all over our dinner companions and dropping air conditioners from tall buildings through the roofs of vehicles parked below. That's just a small sample of the miscues that ruin cars, homes and property in Hill Holliday's latest effort for Liberty Mutual Insurance.