Stonewall | LGBTQ+ Pride Turns 50 — And the World Comes Together
Performance Marketing
When I was judging the ANA International ECHO Awards last year, many of my judging colleagues saw this data-inspired Destination Pride campaign from PFLAG Canada.
Gay Marriage Opponents Act Like an Oppressed Minority in Catholic Group’s Ad
Creativity
About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overly stylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage [...]
Check Out Uber’s Brilliant Marketing Hack for LGBT Pride Month
Performance Marketing
If you have your own platform, it never hurts to use it to market your own brand.
Quiz: Do You Know the Brands Behind These Breakthrough LGBT Ads?
Brand Marketing
It's the Pride Parade this weekend in New York, San Francisco and other cities across the country. As Pride Month marches toward a float- and flag-filled finish, we look back [...]
Are We at a Turning Point for Gender and Sexuality? Join #AdweekChat to Discuss
Brand Marketing
Culturing tipping points aren't often sparked by magazine covers, but that's exactly what happened this week thanks to Vanity Fair's introduction of Caitlyn Jenner.
For Pride Month, Gay-Youth Group Takes to Times Square
Brand Marketing
New York's Hetrick-Martin Institute, an advocacy group for at-risk gay youth, is marking Gay Pride Month in about as prominent a way possible: with a video billboard in Times Square [...]