Top 10 Branded Videos: LG Hits Gold With Vine Star
Performance Marketing
Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick.
Google Interface May Change Smartwatch Game
Performance Marketing
Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies.
LG Advertises Ultra-Thin TV on Magazine Spine That’s Exactly the Same Width
Creativity
Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde [...]
The ‘Internet of Things’ Heralds the Arrival of the Jetsons Age
Performance Marketing
What smartphones and apps have done to connect people to the Internet wherever they go, emerging new technologies will soon connect seemingly every other object in your life (even the [...]
LG’s Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate
Performance Marketing
Top-of-the-page banner ads don't have the greatest reputation in terms of moving the sales needle, so why not see if they work better affixed at the bottom of the screen?
Adweek’s Top 10 Commercials of the Week
Brand Marketing