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Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same.

Ad of the Day: How Good Is This Vacuum? You Can Climb a Skyscraper With Its Suction

We'd like to preface this story by saying "Don't try this at home," but we already know somebody—probably in Ukraine—is going to seize the opportunity anyway. Having warned you, we hereby assuage our consciences. 

Heat Is Opening in New York, Its First Expansion Move Since Acquisition by Deloitte

When Deloitte Digital announced its acquisition of San Francisco agency Heat three months ago, the ad industry started buzzing about the improbable pairing: a creatively driven independent agency with a giant, buttoned-down management advisory firm

LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl

Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday.  About 30 to 40 reps from LG, Mindshare, iCrossing, HS Ad and Twitter will staff a war room in Mindshare's New York office, working the electronic brand's Twitter, Facebook and YouTube channels during the game.

This Week’s Must-Haves: a Mini Projector That Creates Supersized Images

This week, the Adweek staff is highlighting an LED Home Theater Projector, a uKeg pressurized growler to make sure your beers stay fresh, a training football and more. Take a […]

Liam Neeson Is on a Mission to Protect the Future in LG’s First Super Bowl Spot

Liam Neeson is here to save the day again. This time, he isn't rescuing kidnapped offspring in Europe à la Taken, or battling an opponent on Clash of Clans. Instead, he's protecting the special technology found in LG's OLED TVs.

Delicates and Regulars Do Battle in LG’s Fun, Theatrical Campaign for a Twin Washer

Hill Holliday channels West Side Story in this inventive ad for LG that broke on the Golden Globes—staging an impressively choreographed street fight between two rival clothing gangs, the delicates and the regulars.

This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe

This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!

Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit

Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology.

8 Gadgets That Are Mesmerizing the Crowds at CES This Year

The best toys at the Consumer Electronics Show are the ones that make you want to grab them, never put them down and never look away. Our devices have become […]