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Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Performance Marketing

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising. 


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Ad of the Day: Lexus Sprinkles Magic Dust on This Year’s ‘December to Remember’ Ads

Brand Marketing

Lexus's "December to Remember" ads, with the luxury vehicles done up in those famous giant red bows, have become as much a part of the holiday firmament as Santa Claus [...]

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Here Are Forbes’ 50 Most Influential CMOs of 2014

Brand Marketing

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.

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Publicis Groupe Buys Social Media Shop in Italy

Brand Marketing

Publicis Groupe today acquired Ambito5, a leading social media agency in Italy.

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How Pandora Mined Data to Create Lexus-Backed Concert Series

Performance Marketing

Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise.

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Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen

Brand Marketing

Nothing says "Lexus" like a guy made of light leaping across the sky.