Pandora Increases Programmatic Offerings, Allows For Demographic Targeting
Performance Marketing
Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising.
Ad of the Day: Lexus Sprinkles Magic Dust on This Year’s ‘December to Remember’ Ads
Brand Marketing
Lexus's "December to Remember" ads, with the luxury vehicles done up in those famous giant red bows, have become as much a part of the holiday firmament as Santa Claus [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
Publicis Groupe Buys Social Media Shop in Italy
Brand Marketing
Publicis Groupe today acquired Ambito5, a leading social media agency in Italy.
How Pandora Mined Data to Create Lexus-Backed Concert Series
Performance Marketing
Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise.
Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen
Brand Marketing
Nothing says "Lexus" like a guy made of light leaping across the sky.