Lexus

Lil Buck Defies Gravity Again in Lexus’ Artful Super Bowl Spot

Lexus is returning to the Big Game with a new tagline. 

Lexus Is Returning to the Super Bowl This Year With an Ad Narrated by Minnie Driver

After taking a year off from running a Super Bowl ad, Lexus will return to the Big Game in 2017.

Lexus Just Made a Sriracha Car, and No This Isn’t an April Fools’ Joke

Lexus wants you to know it's the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.

Ad of the Day: Parents Get Their Kids to Ask Santa for a Lexus in Automaker’s Holiday Ads

Lexus has rolled out its 2016 Christmas campaign, the latest installment of its "December to Remember" sales event advertising from agency Team One, and it has various adults manipulating kids into hitting up Santa for a Lexus this year.

3 Brands That Stood Out at Aspen’s Food & Wine Classic

Adweek responsive video player used on /video.

KitchenAid Brings Aspen’s Food & Wine Classic to Your Home

If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you.

Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users

Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience.

These Are the Brands Slam Dunking March Madness on Social Media

Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA spons

ABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico

ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama.  Quantico's writers helped agency Team One create the 3:30 video, watchable by anyone on YouTube 360 and via the Littlestar Cinema VR app for users of Samsung smartphones and Samsung VR gear headsets. The YouTube 360 perspective mimics the head-swivel of better-equipped VR viewers: You navigate the screen with your cursor, or click the arrows to turn the camera angle, as you help two series characters find and capture a bad guy (or rather, an FBI agent playing one).

You Too Can Live a Jude Law-Worthy Life in This Swingin’ First-Person Ad for Lexus

Hey, was that Jude Law in CHI & Partners' new "The Life RX" campaign for Lexus Europe? Indeed it was, though if you blink you might just miss him: The Hollywood A-lister appears only at the opening and close of this minute-long commercial.