Lil Buck Defies Gravity Again in Lexus’ Artful Super Bowl Spot
Brand Marketing
Lexus is returning to the Big Game with a new tagline.
KitchenAid Brings Aspen’s Food & Wine Classic to Your Home
Brand Marketing
If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you.
Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users
Performance Marketing
Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience.
These Are the Brands Slam Dunking March Madness on Social Media
Performance Marketing
Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA spons
ABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico
Creativity
ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama. Quantico's [...]
You Too Can Live a Jude Law-Worthy Life in This Swingin’ First-Person Ad for Lexus
Creativity
Hey, was that Jude Law in CHI & Partners' new "The Life RX" campaign for Lexus Europe? Indeed it was, though if you blink you might just miss him: The [...]