Google Scores Product Design Grand Prix at Cannes for Jacquard ‘Connected’ Jacket
Brand Marketing
CANNES, France—Google Creative Labs London was the height of fashion in the Cannes Lions Product Design competition tonight, winning the Grand Prix for a jean jacket—the Jacquard—that it developed with [...]
5 Ways Marketers Are Already Putting Sensors to Work
Performance Marketing
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
Can You Identify All These Famous Logos Redesigned by an Artist Into Chinese?
Creativity
Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled "Chinatown," where he deconstructs popular Western-based logos and reinterprets them in Chinese. The resulting [...]
Instagram’s CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them
Performance Marketing
Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of [...]
Why Media Agency Executives Should Act Like Movie Producers
Brand Marketing
The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues [...]
Brand of the Day: Opening Ceremony Aims to Open Everywhere
Brand Marketing
Stop us if you've heard this one before: Two college kids take a vacation together, get to talking, and decide to indulge their "passions for travel, art and fashion" by [...]