CANNES, France—Google Creative Labs London was the height of fashion in the Cannes Lions Product Design competition tonight, winning the Grand Prix for a jean jacket—the Jacquard—that it developed with Levi's.
Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics, has been publicly working with the storied denim brand for a year now. The concept video for their launch product, Levi's Commuter x Jacquard, slated for beta this fall and to hit shelves more widely in 2017, promises variations on largely familiar functions.
Kylie Jenner's got a hit reality show, endorsement deals, and the attention of millions of fans on Instagr
There are few narratives in modern celebrity culture as unexpected as the ascent of the Kardashian-Jenner family.
Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform.
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard University's NCAA Division I volleyball team.
Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled "Chinatown," where he deconstructs popular Western-based logos and reinterprets them in Chinese. The resulting work is an interesting study in the effectiveness of a mark, and a true testament to the indelible impression these logos have in our minds. In the video below, Gozetlik shows us a glimpse into his process of creating one of his neon-sign designs into an actual neon sign: "Chinatown is a Chinese translation of the trademarks in a graphical way," says the artist on his website. "It's a carefully arranged series of artworks showcasing 20 well-known Western brand logos with maintained visual and narrative continuity. 'Chinatown' pushes viewers to ask themselves what it means to see, hear, and become fully aware. 'Chinatown' also demonstrates our strangeness to 1.35 billion people in the world, when you can't read Chinese." Instead of simply translating the brand names into Chinese, the logos include a generic description of the product written in Chinese. So, even for those fluent in Chinese, the logos appear somewhat unbranded. Take a look below at some of these interesting studies in branding and see if you can figure them out on first glance: MasterCard
Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of them younger than 35 years old.
The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues OMD West president Greg Castronuovo, agency players need to function like movie producers. Case in point: OMD West's U.S.