The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues OMD West president Greg Castronuovo, agency players need to function like movie producers. Case in point: OMD West's U.S.
Heat is about to break its first work in support of the Levi's brand partnership with its new namesake stadium, an account that the San Francisco shop landed after a review.
Here’s a Super Bowl brief most agencies haven’t encountered and one that has nothing to do with a 30-second spot.The mission: convincing NFL owners to choose a host city with a stadium that’s still under construction and in a region having next to no experience with the biggest sports event of the year.