Direct Mail: It’s All in the Letter
Performance Marketing
Recently, direct mail letters have gotten a bad reputation, but a good letter can really generate sales. How do you know if you have a good letter or not? We [...]
NYC Official Again Prods Omnicom, Publicis to Reveal Hiring Trends
Brand Marketing
New York City comptroller John Liu has renewed a previous call for Omnicom Group and Publicis Groupe to disclose the numbers of minorities and women in their ranks, amid the [...]
Email to Repair Broken Customer Relationships—What J.C. Penney Got Wrong
Performance Marketing
Email is one of the more personal forms of electronic communication. Notes from friends and family are co-mingled with marketing messages. This makes it an excellent vehicle for repairing broken [...]
6 Energizing Principles From Video Sales Letters
Performance Marketing
Video sales letters are being used more and more by traditional direct marketers. The videos are simple. No fancy graphics—just words on screen, flowing in sync with a voice-over. This [...]
Worst. Letter. Ever.
Performance Marketing
The other day, I ran into a friend who asked me how he and his wife could market their small business better in our shaky times. That's a topic for [...]
The Bowels of the Mail Beast
Performance Marketing
While my duties have shifted (radically) over the past few months, I still review our giant mailbag (over 1,000 pieces a month) in order to uncover the trends in direct [...]