Analyst: Auto to Steer Banner Upfront Haul
While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront.
Moonves, Bewkes Talk Football
The National Football League was top of mind during Tuesday’s UBS Global Media and Communications Conference, as incumbent and prospective network partners alike weighed in on the value of allying [...]
CBS Profits Beat the Street, but Revenue Disappoints
CBS Corp.’s third-quarter profits beat Wall Street’s expectations, but the company’s net revenue fell shy of projections. Earnings added up to $338 million, or 50 cents a share, about 4 [...]
CBS’s Q2 Earnings Soar On Ad Sales, Licensing Gains
CBS Corp. on Tuesday kicked off earnings season in fine fashion, resoundingly beating Wall Street’s expectations in the wake of a powerhouse upfront bazaar and an uptick in licensing and [...]
Les Is More
Sumner Redstone isn’t exactly a giddy man, but this week one could detect an unmistakable ring of joy in the media mogul’s voice as he introduced his network TV chief.