Parent Company National Amusements Pulls the Plug on CBS-Viacom Merger
The merger of CBS and Viacom, which seemed like a foregone conclusion for much of the year, is instead on hold—perhaps permanently.
How TV Networks Battled Back This Week Against Bold Claims by Digital Companies
"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee [...]
CBS Uses Carpool Karaoke and Hamilton to Celebrate Its Top Dog Status at Upfronts
CBS was in the mood to celebrate during its upfront presentation for buyers at New York's Carnegie Hall Wednesday afternoon.
CBS Wins No. 1 Spot in TV’s Coveted 18-49 Demo and Adds New Comedies to Stay on Top
Several networks have claimed that they are No. 1 in some demo or another during upfronts this week. Today it was time to hear from the only network that can [...]
Networks and Buyers Prepare to Stand Their Ground in the Upfront Showdown
Look for a bit more swagger on display than usual during this week's broadcast upfronts. For the past several months, network execs have eagerly pointed to this season's exceptionally robust [...]
In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales
Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and [...]