The Dodo, a new digital media site with a focus on animals, has raised $4.68 million with backing from Discovery Digital. Initial investors SoftBank Capital, Greycroft Partners, RRE Ventures and Lerer Ventures were part of the round, as well.
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products.
After four years as BuzzFeed's president and COO, Jon Steinberg is saying goodbye to all the wins, fails and LOLs in order to pursue other entrepreneurial opport