Leo Premutico

Guinness, Johnnie Walker, Dove: How Great Brand Platforms Lead to Brilliant Executions

Asking Jan Jacobs and Leo Premutico, the co-founders of New York agency Johannes Leonardo, to name their favorite ads of all time was tricky. To them, great executions usually arise out of a larger concept or brand platform.

How Millennials Are Helping This Agency Find the ‘Big Idea’

Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York

Duda Named CEO at Johannes Leonardo

Michael Duda has been named chief executive officer at Johannes Leonardo, a new role at the WPP agency.