The Woman in This PSA Is Free but Still Trapped in a Prison and Can’t Just Leave
Creativity
Lori, an abused wife and mom in Michigan, spent two years squirreling away money—hiding bills in a tampon box—until she had the means to escape her violent partner. Her story [...]
Peel an Orange Faster Than Mario Andretti and You Could Win a Trip With Him to the Indy 500
Brand Marketing
Do you think you can peel an orange or fold a fitted bed sheet faster than a world champion racing driver? Well, now is your chance.
McDonald’s Launches Creative Review, Moves to Consolidate U.S. Advertising Business
Brand Marketing
McDonald's is reviewing its creative advertising business in the U.S.
Samsung Wins Cannes Lions Marketer of the Year
Brand Marketing
Samsung Electronics is already a big winner for this year's Cannes Lions International Festival of Creativity, scoring the award for Marketer of the Year. The brand will be honored during [...]
How 5 Sports and Shoe Brands Are Convincing Millennials to Lace Up
Brand Marketing
Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal [...]
Are Buick and GMC’s Creative Accounts in Review?
Brand Marketing
Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett [...]