Leo Burnett Hires Katie Newman As Its New U.S. Chief Marketing Officer
Agencies
Leo Burnett has a new chief marketing officer. Katie Newman joins the team in the U.S. as CMO, effective immediately.
5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud
Brand Marketing
In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain.
This Year’s Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins
Creativity
The Spanish Christmas lottery is special. It boasts one of the biggest prize pools in the world, and paid out more than $2 billion in prizes last year. Lotto tickets [...]
The Jolly Green Giant Is Back and Coming to a Theater Near You
The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's [...]
Publicis Communications Hopes These Key Appointments Lead to More New Business Wins
Brand Marketing
Publicis Communications CEO Arthur Sadoun today announced a number of key promotions within the network. The goal behind the new appointments is to help each of the Publicis agencies win [...]
General Motors Launches a Creative Agency Review for GMC Brand
Brand Marketing
America's largest automaker has launched a creative agency review for one of its core brands as part of an extended effort to secure its position in both domestic and international [...]