Leo Burnett

Leo Burnett Hires Katie Newman As Its New U.S. Chief Marketing Officer

Leo Burnett has a new chief marketing officer. Katie Newman joins the team in the U.S. as CMO, effective immediately.

Leo Burnett Names Investor and Starcom Vet Andrew Swinand as North American CEO

Leo Burnett has hired Publicis Groupe veteran, consultant and venture capitalist Andrew Swinand to serve as its North American chief executive officer.

As Tech Trends Come and Go, Arc Innovation Leader Argues Bots and AI Are Here to Stay

 

Ad of the Day: Craving Mr. Peanut? Planters’ Animated Mascot Returns, With an Attitude

Planters' iconic mascot is getting to be a real nut-buster these days.

Jim Beam Names Leo Burnett as Its Global Creative Agency of Record

Liquor maker Beam Suntory has picked Leo Burnett as the new global creative agency of record for Jim Beam whiskey.

5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud

In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain.

This Year’s Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins

The Spanish Christmas lottery is special. It boasts one of the biggest prize pools in the world, and paid out more than $2 billion in prizes last year. Lotto tickets are typically sold in series—employers can give the same number to employees, or whole communities can buy into a shared hope of fortune. If their number is drawn, the prize is split among everyone. Most Spanish people hold a portion of the Christmas lottery stakes every year, even if they don't play at any other time. Building on that sense of collective hope, the drawing happens Dec. 22; whole lives can be changed over the holidays. As a result, community and sharing have become key to how the Spanish lottery promotes itself."Antonio's Bar," from 2014, is among our favorite examples. Last year's ad, "Justino," about a night watchman and his mannequins, won the Cyber Grand Prix at Cannes.The 2016 commercial, titled "December 21st," launched this week. Like the past two spots, it was created by Leo Burnett Madrid. In this one, retired schoolteacher Carmina mistakenly believes that she and her community have won the draw—the day before it actually happens.

The Jolly Green Giant Is Back and Coming to a Theater Near You

The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's never fought a prominent villain. But he and his trusty sidekick Sprout do have a very important mission: convincing kids to eat their vegetables.

Publicis Communications Hopes These Key Appointments Lead to More New Business Wins

Publicis Communications CEO Arthur Sadoun today announced a number of key promotions within the network. The goal behind the new appointments is to help each of the Publicis agencies win more new business in the coming months, adding to such recent wins as P&G Dish Care, GSK, Walmart and Hewlett Packard Enterprise.

General Motors Launches a Creative Agency Review for GMC Brand

America's largest automaker has launched a creative agency review for one of its core brands as part of an extended effort to secure its position in both domestic and international markets.