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As Chick-fil-A Heads North, Can It Leave Its Political Baggage Behind?

Brand Marketing

By Andrew McMains

Chick-fil-A has long savored its reputation for delicious chicken sandwiches and strongly held traditional values. 

Brand Marketing

Comcast Hires SS+K to Help Bridge the Digital Divide

By Andrew McMains

Brand Marketing

After Upgrading Properties, JW Marriott Hires a New Lead Agency

By Andrew McMains

Brand Marketing

After Sputtering in New York, M&C Saatchi Shifts Strategy and Invests in Another Agency

By Andrew McMains

Brand Marketing

SS+K Preps First Ads for FreshDirect

By Andrew McMains

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New Ads Take On Gun Control

Brand Marketing

By Kristina Monllos

The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif.

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A Creative Agency That Applies Political Tactics to Brands

Brand Marketing

By Andrew McMains

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley [...]

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Datsun’s Revival Won’t Be a Nostaglia Play

Brand Marketing

By Andrew McMains

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback.

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Big Players, Big Ideas: Lenny Stern

Brand Marketing

By Adweek Staff

Big Players, Big Ideas: Lenny Stern