Lendingtree

Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the JW Marriott, high above the shimmering Mediterranean.

LendingTree Hires Grey San Francisco to Expand the Brand’s Message

LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with 11 agencies and came down to three finalists, sources said. It's not clear if Merkley defended. Annual measured media spending is around $20 million.

Ad of the Day: LendingTree

To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit before the desk of a bank-loan officer, Lenny cries "BS" after the lender tells them they "won't find a better offer anywhere."

LendingTree Selects Creative Agency

Five months after hiring a media agency, LendingTree has found a new lead creative shop.

LendingTree Creative Decision Nears

LendingTree is expected to hire a new lead creative agency in the next week or so, following final pitches last week. Three shops are competing for the business, according to a source. The identities of the finalists could not be ascertained.

LendingTree Is Back in Review

LendingTree is at it again. Less than a year after a protracted search for a new lead agency, the online player is reviewing its creative business once more. Company executives will meet with about a half dozen shops in the next few weeks and, based on those meetings, will select a handful of finalists, according to sources.

World needs a hero. It might as well be you.

Mullen casts average Joes and Janes as superhero-like masters of their own financial futures — spandex, capes and all — in new spots for LendingTree. "Out of this corporate chaos […]