Lemz

Here’s What Happens When Kids Pick Between Toys and Household Chemicals

This Dutch PSA offers a striking reminder that brightly colored bottles are appealing to children—even when the bottles are filled with toxic liquids.

Ad of the Day: Agency Builds Computer Model of a Girl to Catch Pedophiles Online

The winners of the 52nd D&AD Professional Awards were announced in the U.K. last night. And among the big winners was this fascinating campaign from the Netherlands, in which ad agency Lemz built a computer model of a girl to catch pedophiles engaging in webcam child sex tourism.

Ikea Goes Nuts With 365 Ads in 365 Days

Ikea asks: "How do you prove that the Swedish furniture store has so much to offer, you can tell something different about it every day?" Many's the night I've lain awake with that question burning in my mind.