Lego Marks Singapore’s 50th Anniversary by Asking Kids to Redesign the City
Creativity
Leave it to a bunch of 6-year-olds to put urban planning into perspective. In honor of Singapore's 50 years of independence from U.K. rule, Lego and creative shop Iris created [...]
Take a Tour of Lego’s Simpsons Kwik-E-Mart Set Before It’s Unveiled at SXSW
Creativity
One of the coolest branded buildings at SXSW this year will be particularly difficult to get into. That's because it's only 5 inches high, 14 inches wide and 10 inches [...]
10 Must-See Digital Marketing Stats From the Past Week
Performance Marketing
Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There [...]
How Lego Designed Its Own Oscar and Stole the Show
Brand Marketing
The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written, [...]
Lego’s Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars
Brand Marketing
For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.
Everything Is Painfully Awesome in Fifty Shades of Grey Trailer Remade With Legos
Creativity
Fifty Shades of Grey, the movie based on the controversial book about BDSM and heavy breathing, apparently, comes out on Friday. Thankfully, Lego has one-upped the trailer (not that it [...]