Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many awards it's won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros. to promote The Lego Batman Movie, coming out in February. To kick things off, the car maker created a commercial (with the help of Commonwealth/McCann) that plays just like those real ads, but features a group of Lego mini-fig people being shown the Batmobile and asked what kind of person they think would drive such a car.
Cyber Monday is on track to set a new record with $3.39 billion spent online in the U.S., a 10.2 percent increase year-over-year, according to data released by Adobe tonight. That figure will represent the largest online sales day in history, per the software giant, narrowly edging last week's Black Friday total of $3.34 billion.
This week, the Adweek staff is highlighting an app-connected Lego robotics kit, Nespresso's smart espresso maker and more. Take a look!
Lego has released its first young disabled minifigure, and everyone wants to talk about it. I know what you're thinking. With all the millions of kinds of Legos out there, how could this possibly be a first?
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the JW Marriott, high above the shimmering Mediterranean.
Every parent knows the searing pain of stepping on an errant Lego brick in the middle of the night. It might even be how your kids learned their first curse words. Luckily, Lego has heard our cries of pain and has teamed up with French ad agency Brand Station to make Lego-branded padded slippers so your feet will survive that bricking.
These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive or useless—or all of the above.
If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the marketing moment of the year.
According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a company supposed to cut through all that clutter and get noticed? One thing certainly helps: making sure you have the most focused and most talented marketing chief.