NYT 2020 Report Tells Us Industry’s Transformation Is Far From Over
On Tuesday The New York Times published a report that outlines its newsroom strategy and ambitions from now until 2020. The report, “Journalism That Stands Apart: The Report of the 2020 Group,” [...]
BBDO Is Pitching Like Crazy in the Next 4 Weeks
Brand Marketing
In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying.
Legacy Picks 5 Creative Finalists
Brand Marketing
After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative [...]
Arnold Lieutenants Take Broader Roles
Brand Marketing
Paul Nelson and Elliott Seaborn have been promoted to managing directors at the Boston headquarters of Arnold.
Emerging Technology Today, Legacy Media Tomorrow
Could it be that all media, legacy or emerging, or even media that are not yet on the table or still on the horizon, will, as many predict, become one [...]
Anti-Tobacco Nonprofit Reviews Ad Business
Brand Marketing
Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, [...]