Lee Brown

Mondelez Is Looking Beyond Ad Agencies to Find Partners for the Era of Digital Content

Earlier this week, multinational food conglomerate Mondelez International announced that it would be launching "a first-of-its-kind advertising model" in collaboration with various media partners.In short, one of the world's largest advertisers has made a decisive move away from traditional advertising.

Why Is There a Starbucks Cup in Tumblr’s Logo Today?

You know that period at the end of the Tumblr logo? It’s for sale to advertisers, called the Sponsored Tumblr Dot.

How Tumblr Helped Hyundai Spread Its World Cup Message

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners' messages.

The Top 20 Tumblr Ads of the Year

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads debuted, per comScore.