The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too.
Though it may not be as impressive as ending Cleveland's 52-year title drought, LeBron James helped the NBA end another streak. Sunday night's thrilling finish to the 2016 season was the most-watched NBA game this century. The Cleveland Cavaliers 93-89 victory averaged 30.8 million viewers, the first NBA game to cross the 30 million threshold in 18 years.
Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the Cleveland Cavaliers, NBA fans—and more than a few TV and league executives—have been hoping for a rematch.
Once the domain of true crime series and procedural drama reruns, Saturday nights are suddenly getting a lot more competiteve on broadcast TV.
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of superstars—including a reenergized U.S.
As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.
Brian Selander got his start in politics, helping run Bill Bradley's 2000 bid for president and then serving as strategy chief for Delaware Governor Jack Markell.
Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision.
Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly […]
Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out below.