Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's Pile + Co. on the search. Representatives at BBDO and Monster said the decision to part was mutual.
lead creative agency
Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief marketing officer at the time was Rob Price.
Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency.
TD Ameritrade has found a new lead creative agency. Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB Garfinkel and DDB, according to sources. Annual media spending is estimated at $100 million.
Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb as its first lead creative agency. Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development for Fuhu’s tablets, headphones, digital camera and new products.
Pereira & O'Dell has parlayed project work for Fox Sports 1 into top status. The new sports network today appointed the shop as its lead creative agency. The account will be run out of Pereira & O'Dell's New York office.
Crate & Barrel, which turns 50 this year, is undergoing a makeover of sorts. In the fall, the company named new top leadership—including a new CEO—and now the home retailer is close to naming a new lead creative agency.