Mcgarrybowen New York Takes the Lead on Intel
Brand Marketing
The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel. The technology giant spends about $85 million annually on ads.
Mophie Selects a Creative Agency
Brand Marketing
Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to [...]
Mophie Shops for a Lead Creative Agency
Brand Marketing
Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its [...]
Hilton Eyes 3 Agencies for Its Hampton Creative Account
Brand Marketing
Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El [...]
Duracell Picks a New Lead Agency in the U.S.
Brand Marketing
Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the [...]
Northwestern Mutual Picks a New Lead Agency
Brand Marketing
Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media.