Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.
Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's Pile + Co. on the search. Representatives at BBDO and Monster said the decision to part was mutual.
The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding with a smirk, a shrug and a "no, thanks."
Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls' media spending totalled $95 million last year, according to Kantar Media.
One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.
Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 million.
Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million. The selection comes five weeks after final presentations. Sources identified the other contenders as FCB Garfinkel, Merkley + Partners and Zimmerman Advertising.
That was fast. After less than a year with Wieden + Kennedy, Weight Watchers is looking for a new lead agency. It is unclear if Weight Watchers is working with a consultant or how far along the company is in its search. A company representative declined to provide further detail.
When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the two agencies have an assignment to test that partnership.