Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency
Brand Marketing
Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.
A Week After Its Merger, Mullen Lowe Wins Royal Caribbean
Brand Marketing
One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.
TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months
Brand Marketing
Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 [...]
Ameriprise Gets a New Lead Agency
Brand Marketing
Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 [...]
Weight Watchers Seeks a New Lead Agency
Brand Marketing
That was fast. After less than a year with Wieden + Kennedy, Weight Watchers is looking for a new lead agency. It is unclear if Weight Watchers is working with [...]
After Upgrading Properties, JW Marriott Hires a New Lead Agency
Brand Marketing
When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the [...]