lead agency

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.

Monster.com Has an Opening for a Lead Creative Agency

Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's Pile + Co. on the search. Representatives at BBDO and Monster said the decision to part was mutual.

Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate

It's a case of bad timing.

Inspiring or Insulting? Lyft’s Unusual Offer to Small Shops in Its Review Gets Mixed Reaction

The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding with a smirk, a shrug and a "no, thanks."

Leo Burnett Wins Pitch for Marshalls’ Creative Account

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls' media spending totalled $95 million last year, according to Kantar Media.

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.

TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months

Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 million.

Ameriprise Gets a New Lead Agency

Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million. The selection comes five weeks after final presentations. Sources identified the other contenders as FCB Garfinkel, Merkley + Partners and Zimmerman Advertising.

Weight Watchers Seeks a New Lead Agency

That was fast. After less than a year with Wieden + Kennedy, Weight Watchers is looking for a new lead agency.  It is unclear if Weight Watchers is working with a consultant or how far along the company is in its search. A company representative declined to provide further detail.

After Upgrading Properties, JW Marriott Hires a New Lead Agency

When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the two agencies have an assignment to test that partnership.