LBI

Reckitt Benckiser Picks Digital Shop for Cold Remedies

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed.The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.

The Story Behind AOL’s NewFront Deal

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week?

McCann Lands Spot on Carlsberg Roster

McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S.

Digitas Takes Lead Role on NYSE Euronext

Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client.The assignment, which came after a review, encompasses both creative and media responsibilities.

Is It Better to Buy an Agency or Grow Organically?

Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions.

Publicis Groupe Merges Digitas and LBi

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company

The Year in Digital

Is it possible that the Facebook IPO really happened in 2012? Why does it feel like it was five years ago? In a medium that moves at a dizzying pace, a historic IPO can get quickly overshadowed by billion-dollar acquisitions, portal CEO drama, programming (and programmatic) revolutions and the latest buzzword of the moment. Digital is nothing if not dynamic.