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The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis

Brand Marketing

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's [...]


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Supreme Court Says Pom Can Sue Coca-Cola Over Juice Label

Brand Marketing

The Supreme Court has given Pom Wonderful the go-ahead to sue Coca-Cola in a case expected to have significant ramifications for the food and beverage industry, in terms of how [...]

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Facebook Claims Baby-Faced Fraudster Used All The Click Tricks

Performance Marketing

His tabloid name is the Baby-Faced Wolf of Wall Street, and now Facebook wants to paint him as the face of ad fraud.

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4 Ways to Avoid Being Sued by a Celebrity Over a Tweet

Brand Marketing

When you're the social media manager for a brand, a celebrity being photographed with your product is probably the best and worst thing that can happen to you. It's a [...]

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Apple Accused of Price Fixing

Performance Marketing

The Justice Department is accusing Apple of leading an e-book price-fixing ring, Reuters reported, citing documents filed in federal court on Tuesday.

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Viacom Asks Federal Court to Toss $1 Billion Cablevision Suit

Convergent TV

Viacom is calling for a federal court to toss out Cablevision's $1 billion lawsuit alleging that the company's policy of bundling unpopular channels violates antitrust law, according to