The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis
Brand Marketing
In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's [...]
Supreme Court Says Pom Can Sue Coca-Cola Over Juice Label
Brand Marketing
The Supreme Court has given Pom Wonderful the go-ahead to sue Coca-Cola in a case expected to have significant ramifications for the food and beverage industry, in terms of how [...]
Facebook Claims Baby-Faced Fraudster Used All The Click Tricks
Performance Marketing
His tabloid name is the Baby-Faced Wolf of Wall Street, and now Facebook wants to paint him as the face of ad fraud.
4 Ways to Avoid Being Sued by a Celebrity Over a Tweet
Brand Marketing
When you're the social media manager for a brand, a celebrity being photographed with your product is probably the best and worst thing that can happen to you. It's a [...]
Apple Accused of Price Fixing
Performance Marketing
The Justice Department is accusing Apple of leading an e-book price-fixing ring, Reuters reported, citing documents filed in federal court on Tuesday.
Viacom Asks Federal Court to Toss $1 Billion Cablevision Suit
Viacom is calling for a federal court to toss out Cablevision's $1 billion lawsuit alleging that the company's policy of bundling unpopular channels violates antitrust law, according to