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The Hot List Gala 2013

Brand Marketing

Lauren Reeves catches up with winners and guests at the inaugural Hot List Awards party


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Lauren Reeves Is Satisfried

Brand Marketing

Fast food is the very best kind of health food reveals Adweek's Mad Woman

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Robert Pattinson Is Now a Man

Brand Marketing

If he's selling perfume he is among masculinity's elite says Mad Woman Lauren Reeves

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Robert Pattinson Has Become a Man [Video]

Brand Marketing

Hello! Lauren again. ... Have you ever wondered what's really going on with all those ads we've been seeing lately? I've been doing some real detective work this week, getting [...]

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Keeping It Clean With the Cleaners [Video]

Brand Marketing

Hello, I'm Lauren Reeves and I'm here to break down what advertisements really mean, because if I know anything, I know hidden persuaders. Sometimes you can even smell them. So [...]

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All Cars Are Women and All Women Are Cars

Brand Marketing

Our new video columnist Lauren Reeves gets under the hood of car advertising. And finds a woman's body