How DeRay Mckesson Turned Social Media Into a Powerful Tool for Social Justice
Performance Marketing
DeRay Mckesson is tweeting. More specifically, he's tweeting about the rapper Young Thug.
Is Facebook About to Turn Brands Into Broadcasters?
Performance Marketing
Facebook revealed last month that its algorithm will boost live video in its newsfeed because users are watching real-time footage three times longer than recorded clips on the site.
Meet the New Digital Agency That Already Has 2,000 Big Names on Board
Performance Marketing
Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.
How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand
Performance Marketing
Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston [...]
Can Digital Shops Survive the Branded Content Boom?
Brand Marketing
With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced [...]
Instagram Unleashes a Fully Operational Ad Business
Performance Marketing
Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is [...]