Laundry Service

How DeRay Mckesson Turned Social Media Into a Powerful Tool for Social Justice

DeRay Mckesson is tweeting. More specifically, he's tweeting about the rapper Young Thug.

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy.

These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. […]

Here’s What Snap Inc.’s Spectacles Could Mean for Brands and Creators

In the near future, you won't need a smartphone to shoot buzzy Snapchat videos.

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same.

Is Facebook About to Turn Brands Into Broadcasters?

Facebook revealed last month that its algorithm will boost live video in its newsfeed because users are watching real-time footage three times longer than recorded clips on the site.

Meet the New Digital Agency That Already Has 2,000 Big Names on Board

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.

How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand

Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston office this year, it has launched its first big U.S.

Can Digital Shops Survive the Branded Content Boom?

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced to adapt.

Instagram Unleashes a Fully Operational Ad Business

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.