Latin America

This Ad Festival Is Like a Wrestling Tournament for Those Tired of Kicking Local Ass

In a little over a month, advertising pros from a wide range of countries will gather at the annual El Ojo de Iberoamérica festival in Buenos Aires. To promote the festival and its award show's rapidly approaching entry deadline (which is actually today, though we've heard you can ask politely for a brief extension), the organizers partnered with agency Santa Clara and production company O2 Filmes to create a charmingly violent teaser video. In the clip, we meet a woman named ChinChin, who has built quite a reputation for herself by beating the crap out of everyone and everything in town (llamas, tractors, you name it). But then she discovers that there's a much bigger stage on which she could be testing her talents.

JWT Names New Head of Latin America

JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that the country speaks Portuguese and the rest of the countries in the region speak Spanish. But economic shifts and a "need to stay ahead of trends" has prompted global CEO Bob Jeffrey to reannex Brazil.

Saatchi & Saatchi Finally Fills Its Worldwide Creative Director Role

For the first time in six years, Saatchi & Saatchi has a worldwide creative director.

Twitter Promoted Trends Typically Cost Less in Latin America

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a few tests in Latin America on the cheap.

Baglivo Exits Saatchi After Long Run

Mary Baglivo's long run at Saatchi & Saatchi has ended.

Fast Chat: Y&R’s Gonzalez on Shopper Marketing

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R expects shopper marketing personnel in Argentina, Brazil, China, Colombia, Mexico and Puerto Rico to more regularly share resources and knowledge.

‘Siesta World Cup’ Ad Launches Comedy Central in Latin America

Comedy Central began broadcasting in Latin America in February, and now it gets an epic introductory commercial from Wieden + Kennedy, São Paulo, and famed Super Bowl director Bryan Buckley of Hungry Man. It celebrates a little-known but apparently hotly contested sporting championship—the Siesta World Cup! These guys are pros, too—they can fall asleep at the drop of a hat, and stay asleep, even on donkeyback. "The idea is simple: Make TV viewers laugh and remind them how good it feels to watch Comedy Central shows, which are 100 percent humor," said Guillermo Vega, W+K Sao Paulo's executive creative director. Buckley is more blunt. "I couldn't bring myself to watch a single Olympic event. And hell, I was in London when they were happening," he said. "That's how much shooting 'World Cup Siesta' messed with my mind. I kept saying to myself, What can possibly be more exciting than that?" Full credits after the jump.

Univision Deportes Poised to Kick In

As the clock ticks down toward the introduction of its new stand-alone sports network, Spanish-language broadcasting titan Univision is initiating its prelaunch sequence, lining up a roster of blue-chip advertisers and securing the first of the all-important carriage deals.

Netflix Expanding to Latin America

Netflix announced today that its video streaming service is expanding to 43 countries throughout Latin America and the Caribbean.