This Ad Festival Is Like a Wrestling Tournament for Those Tired of Kicking Local Ass
Creativity
In a little over a month, advertising pros from a wide range of countries will gather at the annual El Ojo de Iberoamérica festival in Buenos Aires. To promote the festival [...]
Fast Chat: Y&R’s Gonzalez on Shopper Marketing
Brand Marketing
Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R [...]
‘Siesta World Cup’ Ad Launches Comedy Central in Latin America
Creativity
Comedy Central began broadcasting in Latin America in February, and now it gets an epic introductory commercial from Wieden + Kennedy, São Paulo, and famed Super Bowl director Bryan Buckley [...]
Univision Deportes Poised to Kick In
As the clock ticks down toward the introduction of its new stand-alone sports network, Spanish-language broadcasting titan Univision is initiating its prelaunch sequence, lining up a roster of blue-chip advertisers [...]
Netflix Expanding to Latin America
Performance Marketing
Netflix announced today that its video streaming service is expanding to 43 countries throughout Latin America and the Caribbean.