CES 2014 Preview: Time to Learn Mandarin (and Korean)
Performance Marketing
As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and [...]
Clorox Tries to Bleach the Sin Out of Las Vegas With Outdoor Ads
Creativity
Las Vegas is a cesspool. Clorox is bleach. It's a match made in heaven. Last week during CES, DDB West began touting the brand's efficacy at cleaning up bodily fluids [...]
Sizing Up the CES Crapshoot
Performance Marketing
The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual [...]
Las Vegas Ads Salute Prince Harry, Denounce the Traitors in His Midst
Creativity
In a pretzel-like bit of exploitation masquerading as outrage, the Las Vegas Convention and Visitors Authority has released a flood of marketing materials in the past week pretending to be [...]
A New Kind of Branding Spin
Brand Marketing
Las Vegas already has a pyramid, a sphinx, an Eiffel Tower and the gondola canals of Venice. And when developer Howard Bulloch is finished, the city will have another new [...]