Alt Image Text

Adweek’s Power List 2016: The Top 100 Leaders in Marketing, Media and Tech

Brand Marketing

To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market [...]


Alt Image Text

A Look Back at Google’s History of Social Media Failures

Performance Marketing

In some alternate social media history, the term Crush List is a verb—meaning to elevate a friend to the most prominent position within one’s social network. And somewhere MySpace founder [...]

Alt Image Text

WhatsApp and 7 Other Startups That Hated Advertising, Like Facebook

Performance Marketing

The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing [...]

Alt Image Text

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa

Performance Marketing

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box.

Alt Image Text

Google Takes $7B Hit In Motorola Sale

Performance Marketing

Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever [...]

Alt Image Text

Google Welcomes Nest Home

Performance Marketing

Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for [...]