Adweek’s Power List 2016: The Top 100 Leaders in Marketing, Media and Tech
Brand Marketing
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market [...]
A Look Back at Google’s History of Social Media Failures
Performance Marketing
In some alternate social media history, the term Crush List is a verb—meaning to elevate a friend to the most prominent position within one’s social network. And somewhere MySpace founder [...]
WhatsApp and 7 Other Startups That Hated Advertising, Like Facebook
Performance Marketing
The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing [...]
B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa
Performance Marketing
Who knows if Eyeview's stunt will work, but credit it for thinking outside the box.
Google Takes $7B Hit In Motorola Sale
Performance Marketing
Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever [...]
Google Welcomes Nest Home
Performance Marketing
Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for [...]