Laptop

How HP Turned 6-Second Vines Into a 30-Second TV Ad

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign for the HP Pavilion x360 convertible laptop into a first-of-its-kind national TV commercial.

Top 10 Commercials of the Week

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing with in that Subway sandwich. 

Top 10 Commercials of the Week


Where Your Gadgets Go to Die

Five years ago, when Best Buy approached Electronic Recyclers International to start a pilot recycling program in 100 of its stores, other retailers considered them heretics.