The Lapiz agency's "Doppelgänger Tourists" campaign shames workaholics Mike and Ann into taking vacations ... by introducing them to their dopplegängers, who have been living it up in Mexico. Oh, yeah: The campaign is promoting vacations. In Mexico.
Re/Max has selected Leo Burnett as its lead creative agency. Leo Burnett will handle the account out of its Chicago headquarters. The team working on Re/Max will include staffers from Lapiz, the agency's multicultural unit. The 40-year-old real estate company, which filed this week for an initial public offering, is based in Denver.