Mexico Surprises U.S. Workaholics With Versions of Themselves Who Actually Take a Holiday

The Lapiz agency's "Doppelgänger Tourists" campaign shames workaholics Mike and Ann into taking vacations ... by introducing them to their dopplegängers, who have been living it up in Mexico.Oh, yeah: The campaign is promoting vacations. In Mexico. 

Mexico Tourism Board Made Billboards Out of Snow in Chicago This Spring

There was enough snow this winter, and spring, that agencies started making ads with it.

Re/Max Hires Leo Burnett

Re/Max has selected Leo Burnett as its lead creative agency. Leo Burnett will handle the account out of its Chicago headquarters. The team working on Re/Max will include staffers from Lapiz, the agency's multicultural unit.The 40-year-old real estate company, which filed this week for an initial public offering, is based in Denver.

Kellogg’s Goes Back to the Land

After completing an overhaul of its master brand earlier this year, food conglomerate Kellogg’s is launching a new return-to-roots campaign, focused on the simplicity of some of its most classic breakfast cereals.