The Lapiz agency's "Doppelgänger Tourists" campaign shames workaholics Mike and Ann into taking vacations ... by introducing them to their dopplegängers, who have been living it up in Mexico.Oh, yeah: The campaign is promoting vacations. In Mexico.
Re/Max has selected Leo Burnett as its lead creative agency. Leo Burnett will handle the account out of its Chicago headquarters. The team working on Re/Max will include staffers from Lapiz, the agency's multicultural unit.The 40-year-old real estate company, which filed this week for an initial public offering, is based in Denver.