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Telemarketing: The Impossible Tradeoff

Performance Marketing

By Peter J. Rosenwald

One of my Brazilian colleagues, Roberto Silva (not his real name), was a frequent traveler to the U.S. on business and for pleasure. He had a daughter at an American [...]

Performance Marketing

A Visit From Catalogs of Christmas Past

By Paul Bobnak

Creativity

Lands’ End Apologizes for Having an Interview With Gloria Steinem in Its Spring Catalog

By Kristina Monllos

Brand Marketing

Lands’ End Gift Doesn’t Go Over Well

By Erik Oster

Brand Marketing

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion

By Robert Klara