John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender
Creativity
The singer-songwriter told the teams he’d be bringing along a guitar for the “John Mayer Goes Outside” shoot, and he ended up doing an impromptu performance of one of his [...]
A Look Inside the Media Plan of the Year Celebration
Brand Marketing
Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek [...]
Land Rover Goes Galactic in Push for New SUV
Brand Marketing
Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space.
Land Rover’s Personalized Ads System Pulls From 700 Videos
Performance Marketing
Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent [...]
Time Inc. Has Signed Its First Client for Watercooler Live
Performance Marketing
Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad [...]
Land Rover Unveils Huge TV And Digital Push
Performance Marketing
Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called "Race the Sun" and iAds, [...]