Land Rover

How Facebook Is Making It Easier to Generate Sales Leads Among Mobile Phone Users

Filling out forms is a cringe-worthy chore for most people. And that's why lead-generation marketing—the art and science of getting consumers to take five or 10 minutes to write up or type out personal information—has always been a tough gig.

Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

Here's a neat use of Instagram by Innocean USA for Hyundai—an easy-to-follow quiz that uses 18 separate Instagram accounts and nearly 400 images to help SUV buyers decide whether the Santa Fe, Santa Fe Sport or Tucson is right for them.

All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora

Pandora listeners are about to get a lot more free music—if they agree to watch ads.

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

A Look Inside the Media Plan of the Year Celebration

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek […]

Land Rover Goes Galactic in Push for New SUV

Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space.

Land Rover’s Personalized Ads System Pulls From 700 Videos

Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent jump in purchase intent, per the British automaker.

Time Inc. Has Signed Its First Client for Watercooler Live

Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad units.

Land Rover Unveils Huge TV And Digital Push

Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called "Race the Sun" and iAds, among other elements.

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).