Lance Armstrong and Oscar Pistorius Get (Fake) Tiger Woods-Style Nike ‘Winning’ Ads
Creativity
Does winning take care of everything? Perhaps for Tiger Woods. Probably not for some other athletes who've been on Nike's payroll. Here are some nicely done spoofs of the much-discussed [...]
Armstrong’s Brand Hurt by Latest Doping Allegations
Performance Marketing
No celebrity is safe from an unexpected nosedive in brand equity. And when a celebrity’s stock falls, so does the brands he or she endorses.